Monthly Archives

4 Articles

Floating Happily Ever After: Retirement Boating

by Betty Havre
Floating Happily Ever After: Retirement Boating

It is good to see that the ageing community is now being provided with a lot of choices with regards to their retirement. Retirement homes are still a good way to spend the remaining years of your life in a quiet and peaceful environment. However, those who want to see different sights and attraction decide to travel instead. Of course, this can be a bit of a challenge especially with their age as their bodies aren’t as active as they once were. Retirement boating seems to be the perfect solution making it possible for older individuals to quench their adventurous spirit.

Nowadays due to work, busy and hectic schedule as well as other related concerns, a huge number of individuals are not able to enjoy their travels fully. Others have not even experienced travelling to places that they always wanted. Retirement can be one of the best ways to enjoy your travels as you now have little to no obligations that can hinder your overall traveling experience. You are free to travel all over the world without any worries at all as your loved ones are able to tend themselves.

If you could just retire on a boat, or at least spend a chunk of your retirement on a yacht, or on an ocean liner taking a series of cruises, where in the world would you go? This can be a very exciting question especially to those who are on their way to retirement. It seems that retirement boating is quite a popular practice in the ageing community as many have shared their experience online. This has become quite apparent with the emergence of social media as a lot of individuals are able to share and document their travels to their friends and loved ones.

Take for example Julie Barker of Bead Them Up. She’s been yachting around the islands and waters off Queensland for a couple of months now and you can check her profile here: She’s been in different places for quite some time and all of this is possible the moment she decided to pursue retirement boating for her own. The ageing community is embracing retirement boating as well making the likes of Julie just one of the many individuals who are now living their dreams as they travel around the world or to places that they desire.

Retirement boating of course does not come cheap. You need to acquire a sailboat or a yacht that is able to accompany you with your travels. You also need to know what kinds of boats are available, who are the manufacturers, what reputation do they have, what’s the price range, where are they docked and who are the main brokers? Aside from that, a considerable amount of money is required to be able to purchase a retirement boat that is able to suit your needs and preferences. All of this however, is made possible and more accessible with the help of superannuation funds making it a hassle free process for the ageing community to pursue such boats during their retirement.

It is wise to manage such funds as early as possible. This is to ensure that your retirement goes smooth sailing just like the boats you decide to purchase. Learn more about superannuation funds today.

The Fastest Boats in the World

by Betty Havre
The Fastest Boats in the World

Sailing in the open seas can be a very refreshing and exciting experience. It is a good way to ease your mind from the stress and pollution from the city making it a perfect holiday getaway. Furthermore, you are free to go wherever you want without the trouble of traffic or whatsoever. Even though they travel on water, boats can move at a very impressive speed allowing for fast and easy travel. The fastest boats in the world are often sought after by boat enthusiasts who want to try them out for their own. Let use consider some of its noteworthy boats that travel at breakneck speed.

First off let us classify the different types of boats that are available for use. You will often find maxi yachts, conventional yachts, speed boats, sailboats and ocean liners used on a regular basis and you will find no shortage of these boats to use at your own accord.

It should be noted that a maxi yacht usually refers to a racing sailboat of at least 70 feet (21 m) in length. Boat international has listed the top 20 fastest yachts with a variety of specifications such as their length as well as their propulsion. For speed, they have ranging maximum horsepower from TANGA II which has 7,770hp going up to the impressive horsepower of 20,600 with the famous World is not Enough yacht.

Another noteworthy of attention is the Silver Fast which is a brand new superyacht that was built by Silver Yachts in Australia. It is considered to be the largest and speediest aluminium motor yacht with conventional propulsion. However, this yacht does come with a hefty cost with an asking price of €79.5million (approximately £60million or $90million).

In the sailboat category, the Vestas Sailrocket 2 is considered to be the world’s fastest sailboat, smashing the world speed sailing record by running 64 knots (75 mph). On the other hand you can find fast speed boats from Mystic, MTI, Skater, and Outerlimits that can break 200-mph.

Ocean Liners also don’t get left behind as they also move at a relatively fast pace in the ocean. Queen Mary 2 is recognized as the fastest ocean liner in the world and has been in the cruise industry for quite some time celebrating 10th anniversary which is already on its 11th anniversary as the time of this writing. This ocean liner is also quite active as it has sailed for more than 1.5 million nautical miles on over 400 voyages, visiting 182 ports in 60 countries.

Speed is not the only primary factor to be considered when choosing a boat for your travels especially if you are on a tighter budget as they can cost you a substantial amount of resources.  Boat races however, mostly factor speed making it an important contributing factor for them to win the races.

Even with increasing popularity of boat races, I don’t think we’ll yet to see boat racing odds prominent on Betfair anytime soon as punters are much more interested in other sports such as cricket, soccer, baseball and horse racing. The reason behind this is due to the high maintenance cost of racing boats making them quite a risky endeavor when compared to other sports and racing bets that were mentioned above.

Digital Marketing for Boats & Yachts

by Betty Havre
Digital Marketing for Boats & Yachts

There is no denying how popular digital marketing has become as they are used on a regular day to day basis in several industries. A huge number of individuals make use of readily available internet services in their day to day lives making them very much exposed to digital marketing. This is the reason why companies are more intent and keen in advertising in the online space.

Even boats & yachts benefit greatly from the popularity and reach of digital marketing. For that matter, more and more individuals are joining the craze and are advertising their services in this particular field.  Before we can dive into digital marketing for boats & yachts, let us first consider what is the best way to market yachts and boats to people and how we can find affluent people who are interested in having a large boat or yacht?

One of the most popular digital marketing strategies found today is through the use of online video ads and advertising. YouTube seem to be the perfect place to put your advertisements seeing how this platform has become a very much sought after service. Online users will also be able to see such ads in a less intrusive manner. Also, their searches will link to related ads that are associated to the YouTube video that one is viewing. For instance, if an online user would look up beaches, resorts, sailing and the likes, they will mostly likely find advertisements for boats & yachts which work quite well in their favor.

With that being said, YouTube is not the only digital marketing approach that you can consider with regards to digital marketing for boaths & yachts. In fact the best way to do it is to target the yacht clubs themselves going for a more aggressive approach while offering incentives for members such as free rides on new yachts with days out on the ocean. Such incentives can keep the target audience’s interest in check making them potential customers in the future.

Of course, going straight right in the yacht club and its community without the proper knowledge about digital marketing will not yield one with the much needed as well as favorable results. Developing a marketing strategy is a key element in finding success in digital marketing and it is important for companies and business owners to come prepared and know what’s ahead of them particularly with regards to the practice of digital marketing for boats & yachts.

Acquiring the services of a professional marketing agency allows for the creation of a timely digital marketing strategy that is able to provide their clients with the much needed knowledge and information as well as the resources for them to adapt with the new trends and innovation in the digital marketing space. Boat & yachts services are considered to be a niche market however, a number of businesses were able to find success and this is made possible with the help of marketing agencies as they work hand in hand with them in developing that perfect marketing strategy.

Boats & yachts are slowly catching up in the online media space becoming more and more relevant to the online community in the present. Make the necessary adjustments to be able to integrate your business in digital marketing.

Corporations Making Waves: Running a Business from a Superyacht

“Buoy that’s a big one!” The busty blonde in the micro-bikini was heard to exclaim, when gazing out on your new mega yacht. The decision to run your business from the deck of a superyacht is not an easy one. You may miss the eternal traffic snarls and jams on the streets surrounding your old corporate headquarters. All that peaceful blue water, fresh air and naked flesh may be unsettling at first. Life on the high seas involves a different set of rules and you must adapt to these new demands as soon as you can.

Getting good staff, who are willing to ditch their old lifestyles for a life of ease and luxury is not always so straight forward. They may miss the itch of the tie around the neck, the jarring of the pavement and the sweet smell of pollution emanating from city streets. Unattached young people who want to get ahead and have few moral qualms about how that is achieved should be at the top of your prerequisite list. Good swimmers who are unafraid of nude bathing and who may have finished top ten in a swim suit competition will make excellent PA candidates for your new maritime corporate structure.

What about the internet connections – wifi may not keep you connected when out in the middle of the Atlantic, or if it does it will be expensive, but at least when your staff are working together on projects they can share documents using Sharepoint development or Yammer office intranets. Modern technology can be your best friend when it comes to the floating corporate tower and your new luxury super yacht lifestyle. Business may be business but the seagull and the spouting whale will put you in a different frame of mind when considering mergers and takeovers.

Corporations making waves: running a business from a superyacht may not be for everyone, as a metaphor or as a reality. To captain your ship you need balls of steel and a firm hand on the tiller of life. The water cooler has expanded to be the big blue beneath your bow and the inter-office communications are now a whole new ball game. Avoid mutinous situations, where possible, and keep calm on stormy days. Look out for lighthouses and learn to read maps. A new relaxed level of corporate dress should not be mistaken for slovenliness and avoid killing an albatross; where at all possible.